Caribou Coffee
Experiential Design, Social, Digital Media
In a world of fake this and fake that, Caribou Iced Coffee wanted to show shoppers that their product is full of real. Real coffee, real ingredients, real milk. To educate shoppers, we created the Caribou Real or Not Real Challenge. Win or lose, we’ll reward them with a Caribou so they can taste the real difference for themselves.
To bring the Real or Not Real Challenge to life, we developed a full 360°campaign that included a custom microsite, paid & organic social, experiential events, an Ibotta partnership, display ads, and more.
